You must often use email right? And find out the function of the bulk email verifier. Yes, it is used to prevent things that you don’t want in e-mails, such as fraudulent e-mails, fake e-mail addresses and many more.

When sending emails, sometimes some emails fail to be sent to several subscribers. Email addresses that fail to receive emails are called bounces in email marketing. Many reasons affect the occurrence of bounces, ranging from invalid email addresses, server down, too busy recipients. This will be very annoying if your email contains a business or cooperation agreement because miscommunication can occur.

A soft bounce occurs when an email fails to send due to a temporary problem, such as the recipient’s inbox is full, the server is down, the email is considered spam or the size of the email is too large. So the email address that comes in the soft bounce can be an email address that is still active. You can classify your e-mail as a soft bounce quickly by asking the recipient of the e-mail. If they don’t receive or the email is considered spam, then you can be sure you have a soft bounce. Some ways to handle soft bounces are:

1. Resend the Email
Since the delicate skip is brought about by a transitory issue, you can resend the email to the contact that entered the delicate bounce. MailTarget makes it easy for you to resend emails to soft bounce contacts by simply clicking the resend soft bounce button in the soft bounce report section.

2. Make it easy to Unsubscribe
Always remember to add an unsubscribe link in an email. Without an unsubscribe link, subscribers who don’t like your email will report it as spam, and this will affect your shipping reputation.

3. Test to Several Different Email Addresses
Before sending an email, you should test it to several different email clients (Gmail, yahoo, outlooks, etc.) to find out how the email looks, is it too heavy to open, or anything else.